Expert Amazon PPC Services for Targeted Advertising Campaigns
Campaigns
for Targeted Advertising
Drive sales with high-Impact, stress-Free advertising campaigns. Our Amazon PPC
experts
specialize in producing targeted advertising campaigns that drive targeted
traffic and
boost conversions.
Drive sales with high-Impact, stress-Free
advertising campaigns. Our Amazon
PPC experts
specialize in producing targeted
advertising campaigns that drive targeted
traffic and
boost conversions.
We do Strategic Advertising for
Enhanced
Amazon
Profit
Revenues
Advertising on Amazon, especially for sponsored products, is a challenging business that needs
to be approached strategically. Many businesses initially try to navigate this on their own, often
leading to costly investments with minimal returns. This is where our Amazon PPC
services
come into play, eliminating guesswork and enhancing results.
Advertising on Amazon, especially for sponsored products, is a challenging business that needs to be approached strategically. Many businesses initially try to navigate this on their own, often leading to costly investments with minimal returns. This is where our Amazon PPC services come into play, eliminating guesswork and enhancing results.
Here's our approach to transforming your Amazon PPC campaigns:
Setting Achievable Goals: We
start by
helping you set
realistic
goals tailored to your business.
Data-Driven Campaign Insights: We
harness the
power
of data
analytics to understand your market, ensuring our strategies are
informed, precise, and impactful.
Maximizing ROI and Minimizing ACoS:
From the outset, our focus
is on boosting your Return on Investment (ROI) while reducing your
Advertising Cost of Sales (ACoS).
Here's our approach to transforming your Amazon PPC campaigns:
Setting Achievable Goals
We start by helping you set realistic goals tailored to your business.
Data-Driven Campaign Insights
We harness the power of data analytics to understand your market, ensuring our strategies are informed, precise, and impactful.
Maximizing ROI and Minimizing ACoS
From the outset, our focus is on boosting your Return on Investment (ROI) while reducing your Advertising Cost of Sales (ACoS).
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Understanding
Amazon Sponsored
Products Ads
Amazon offers a Sponsored Products option, a cost-per-click (CPC) advertising model that provides
a
cost-effective way to increase
visibility. With CPC, you only incur costs when a customer
engages with
your ad,
by clicking on it. This model allows you full control over
your advertising expenditure by setting a
budget and
strategically deciding your bid for each click.
Amazon-sponsored product ads are placed on relevant product pages and the top page of search results, where
customers are most
likely to see them. This placement is
important since it shows your products next to
those of
competitors, emphasizing how important it
is to have strong product descriptions, eye-catching photos,
and a
competitive price strategy in order to stand out in the crowded
Amazon
marketplace.
We use both automatic and manual ad campaigns, including keyword-based advertisements and product
attribution
targets, to
manage Amazon Sponsored Products. First, we initiate a
sponsored ad campaign that runs
automatically. Based on its results, we
then use a human ad campaign to refine your plan. Investigating phrase
matching, exact matches, and broad
matches for your
keyword-based sponsored advertisements are all part of this process. We use
advanced
tools,
tried-and-true strategies, and
our knowledge to guarantee the best return on investment.
Amazon offers a Sponsored Products option, a cost-per-click (CPC) advertising model that provides a cost-effective way to increase visibility. With CPC, you only incur costs when a customer engages with your ad, by clicking on it. This model allows you full control over your advertising expenditure by setting a budget and strategically deciding your bid for each click.
Amazon-sponsored product ads are placed on relevant product pages and the top page of search results, where customers are most likely to see them. This placement is important since it shows your products next to those of competitors, emphasizing how important it is to have strong product descriptions, eye-catching photos, and a competitive price strategy in order to stand out in the crowded Amazon marketplace.
We use both automatic and manual ad campaigns, including keyword-based advertisements and product attribution targets, to manage Amazon Sponsored Products. First, we initiate a sponsored ad campaign that runs automatically. Based on its results, we then use a human ad campaign to refine your plan. Investigating phrase matching, exact matches, and broad matches for your keyword-based sponsored advertisements are all part of this process. We use advanced tools, tried-and-true strategies, and our knowledge to guarantee the best return on investment.
How We Keep You Informed and Involved
The approach of our Amazon marketing strongly emphasizes keeping you updated. We provide
regular weekly and
monthly reports as well as a comprehensive
analysis of the execution of your advertising
campaign. Our reports
include monthly growth percentage targets, detailed strategy
explanations at each level, and
ongoing calculated
tweaks to continuously increase ROI. These reliable
reports make sure you can monitor the
status of your campaign
and be informed at all times.You can always stay updated and track the progress of your
campaign with the help of
these trustworthy reports.
For any Amazon seller hoping to achieve success, running a profitable Amazon Sponsored
Products campaign is an essential first step. The ability to handle this
component well
frequently makes all the difference in a seller's
success on the Amazon marketplace.
Elevating Your Brand with Amazon-Sponsored Brands Management
Advancing to the Next Level of Amazon Advertising
Having established a solid foundation on Amazon, the next evolution in our advertising services focuses on elevating your brand. Amazon Sponsored Brands are instrumental in growing your brand recognition, featuring in search results with customizable messaging. These ads allow you to showcase your products with your brand logo, presenting your offerings precisely as you envision.
This phase of advertising is dedicated to showcasing your products exclusively, distancing them from competitors, and enhancing brand visibility. While Sponsored Products Ads represent the second phase of your Amazon strategy, Sponsored Brands Ads are the critical third phase. The strategic timing and execution of these ads are pivotal in transforming a one-time buyer into a lifelong brand advocate.
For new Amazon sellers, jumping into Sponsored Brands Ads immediately might not be advisable. However, over time, especially in the lead-up to key shopping seasons like the holidays, leveraging Amazon's branded advertising becomes essential. This approach familiarizes customers with your products and fosters brand loyalty.
Our team of Amazon PPC experts guides both new and established sellers in setting achievable goals for their Amazon advertising campaigns. We craft strategic marketing plans and adjust them based on data-driven insights to meet or surpass your expectations. Our collaborative approach ensures that we are perfectly aligned with your unique business needs.
Maximizing Reach with Amazon Product Display Ads
Expanding Your Advertising Reach Beyond Amazon With Our Expert Team
In addition to managing your Amazon advertising campaigns, Bridgeway also offers services for external advertising avenues such as Amazon Product Display Ads. We extend our expertise to setting up and managing campaigns on platforms like Google Ads, Bing, YouTube, and social media channels including Facebook, Twitter, Instagram, and LinkedIn.
Our team, comprising Amazon PPC advertising experts and social media specialists, works in tandem with our Amazon team to create highly effective advertising campaigns. These campaigns are designed to maximize conversions and ROI.
Whether it's running coupon ads, opt-in campaigns for discounts, or leveraging Facebook Messenger ads for their high engagement and conversion rates, we have the expertise. Our strategies include email campaigns targeting existing customers, enhancing the post-sale process, and effectively doubling the customer value.
Our budgeting approach ensures optimal resource allocation across both internal and external advertising channels. With our extensive experience in online marketing, we aim to deliver high ROI and low ACoS for our clients.
Ask us about the Amazon Attribution model, a new feature allowing brands to measure the impact of their ads across various channels. This tool is crucial for understanding how consumers discover, research, and buy products, enabling you to adjust your advertising budget effectively. The introduction of Amazon Attribution and the Brand Referral Bonus Program, particularly beneficial for Amazon Brand Registered sellers, underscores the importance of off-channel tactics. These features allow Amazon Professional Sellers to assess the effectiveness of their ad placements and even recoup a portion of their ad spend through referral fees, providing a significant boost in maximizing your marketing budget.
Expand Your Amazon Business with a
Reliable Partner
Are you ready to expand your Amazon business? Join
hands with our
Amazon Marketing Experts,
a proven
leader in outcomes.
Amazon Video Ads
Capture Mobile Visitors to Elevate Engagement and Boost Sales
Tailoring your approach to mobile visitors is no longer an option in today's fast-paced e-commerce world; it's a requirement. Your digital marketing strategy should include tactics for efficiently reaching out to the mobile crowd, who are frequently browsing on the go. The trick is to initially capture and then hold their attention. Videos are the most effective medium for this goal, particularly when targeting a younger market.
Our Amazon Marketing team is committed to assisting you in identifying your ideal audience. We'll walk you through the complexities of video advertising to ensure you get the best potential return on investment (ROI). We create appealing video advertising in collaboration with you, personalizing the content and incentives to convert viewers into Amazon customers.
Our expertise extends to providing top-tier product photography, vital for driving sales and enhancing brand recognition. We understand that photographing your products can be a daunting task, which is why we offer solutions to streamline this process. Our recommendations for external vendors ensure you receive high-resolution, optimized images quickly and efficiently, tailored to make your products stand out to Amazon shoppers.
Our in-house team of videographers specializes in creating engaging content, from production and shooting to editing. These videos are not only suitable for Amazon but also adaptable for platforms like YouTube, serving as an effective sales tool. Additionally, our Amazon PPC management team excels in creating impactful YouTube content that complements your Amazon sales strategies.
Asked Questions
Initial Adjustment Period: Expect a few weeks of data gathering for Amazon's algorithm to fine-tune your campaigns during the initial phase.
Product Stage: Newly launched products might require more time to gain momentum compared to established ones. Patience is key in the early stages.
Budget & Keyword Strategy: Your budget size can influence the speed of results. A focused and well-researched keyword strategy is essential for improving visibility and competing effectively.
Competitive Environment: In highly competitive categories, it may take longer to achieve prominent ad placements. Continuous optimization and strategic bidding are crucial.
Seasonal Trends & Continuous Optimization: Seasonal demand can accelerate results. Regular analysis and adjustments to your campaigns ensure long-term success and adaptability to market changes.
Continuous monitoring and optimization of your campaigns are essential for sustained success. Regularly analyzing data, adjusting bids, and refining your strategy are crucial in responding to market changes and improving campaign performance over time.
Similarly, ROAS (return on advertising spend) is a ratio of the cost of sale against return. So if your item sold for $1 and the retail price is $10, your ROAS is 10. A ROAS of 1 indicates that you spent $10 to make a sale of $10.
A low ROAS, say 1 or less, means your advertising expenditure is not yielding enough returns.
A good range depends on your category, but typically, our clients' ACOS range from 7%–22%, with ROAS usually between 5.5–10.25.
Keep in mind, it may take several months to reach these figures
Maximize Your Brand Potential on Amazon
Discover the untapped potential within your Amazon
account
-
Planning
-
Optimization
-
Advertising
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