How to Research Best-Selling Items on Amazon

Key Takeaways

• Amazon product research is essential for identifying profitable products and maximizing sales potential on the platform.
• Conducting thorough Amazon FBA product research helps you target high-demand, low-competition items, providing a competitive edge.
• Using tools like Jungle Scout, Helium 10, and Google Trends can streamline your research process and help make data-driven decisions.
• With the right research methods, you can avoid costly mistakes, improve profit margins, and optimize your Amazon business for growth.

Introduction

Amazon is the world’s largest eCommerce platform, offering vast opportunities for sellers. However, identifying profitable products is crucial to success. Amazon product research is the key to finding high-demand, low-competition items.

In fact, 56% of Amazon sellers consider product research the most important aspect of their business strategy. Whether you're a seasoned seller or a beginner, learning how to perform effective Amazon FBA product research will give you a competitive advantage.

In this blog, we’ll walk you through the essential tools, strategies, and tips to discover the best-selling products on Amazon and maximize your profits.

Why Amazon Product Research Is Crucial

Before diving into the research process, it’s important to understand why Amazon product research is so crucial for your success. The wrong product can lead to slow sales, wasted resources, and lost time, while the right product can skyrocket your sales and bring in massive returns.

Researching best-selling items is an ongoing process, especially for those using Amazon FBA (Fulfillment by Amazon), as it allows you to scale your business without worrying about storage or logistics. By leveraging the right tools and techniques, you can discover high-demand, low-competition products and create a winning product listing that attracts potential buyers.

Key Benefits of Conducting Amazon Product Research:

• Maximizes profitability: Identifying products with high demand and low competition can significantly boost your profits.
• Saves time and money: Good product research ensures you’re not investing in poor-performing items.
• Improves decision-making: Knowing which products to sell empowers you to make data-driven decisions.
• Optimizes inventory: Research helps ensure that your inventory aligns with market demand, reducing the risk of overstocking or understocking.

How to Research Best-Selling Items on Amazon

Now that you understand why product research is vital, let’s break down the steps involved in finding the best-selling items on Amazon.

Use Amazon's Best Seller Rank (BSR)

One of the most straightforward ways to identify best-selling items is by checking the Best Seller Rank (BSR) on Amazon. The BSR is a number that shows how great a product is selling in a particular category. For example, if a product is ranked #1 in its category, it’s one of the best sellers on Amazon.

To find products with the best BSR:

• Go to Amazon.com and click on the "Best Sellers" section.
• Browse through categories that match your interests or niche.
• Look for products with consistently high BSRs across different timeframes.

While the BSR is a great starting point, it’s important to analyze it alongside other factors like reviews, pricing, and product demand to ensure you’re selecting a product with growth potential.

Analyze Amazon Reviews and Ratings

Another important factor when researching products is the number of customer reviews and ratings. High review counts usually indicate that a product is popular and trusted by buyers. However, it’s also important to look for products with a high review rating, as this can indicate the quality and customer satisfaction level.

Here’s what to look for when analyzing reviews:

• Quantity and quality: A product with hundreds or thousands of positive reviews tends to sell well.
• Customer feedback: Pay attention to the specifics of what customers are saying. Are there any common complaints that could be fixed to improve the product?
• Review trends: Check if reviews are increasing over time.

Utilize Product Research Tools

While manual methods like checking BSR and reviews are helpful, using product research Amazon tools can save you time and provide more comprehensive insights. These tools help you quickly identify the most popular products based on demand, competition, and potential profitability.

Some of the most popular tools for Amazon FBA product research include:

• Jungle Scout: A powerful tool for product research, keyword research, and tracking competitors.
• Helium 10: Offers features like product research, keyword tracking, and listing optimization to help you find profitable products.
• Viral Launch: Provides data on product trends, sales performance, and market opportunities.
• AMZScout: Offers a product tracker, product database, and detailed sales analytics.

These tools allow you to filter products based on specific criteria, such as category, price range, and BSR, giving you a clear picture of which items are the best sellers.

Examine Market Trends Using Google Trends

Google Trends is a great way to track market demand over time. By entering a product or category into Google Trends, you can see how search volume has changed over the past year or even the last few months. A consistent upward trend in search volume suggests a growing interest in the product, making it a good candidate for selling.

Use Google Trends to:

• Compare the popularity of similar products.
• Check the seasonal demand for products.
• Gauge long-term product viability.

This data can be used to supplement the information you gather from Amazon product research and help you make more informed decisions.

Check Competitor Listings

Once you’ve identified potential products to sell, it’s important to research the competition. Visit the product listings of the top sellers in your niche and analyze what they’re doing right (and wrong).

• Pricing strategies: How are competitors pricing their products? Are they offering discounts or promotions?
• Images and reviews: How do competitors use images, and how are they engaging with customers through reviews?

Analyzing competitor listings will help you identify areas where you can improve your product offering and differentiate your brand.

Look for Low-Competition, High-Demand Niches

A successful Amazon FBA product research strategy isn’t just about finding the highest-selling products. You also need to find products with high demand but low competition. Highly competitive products are harder to rank for and require more marketing investment. On the other hand, low-competition products have a better chance of ranking well in search results, especially if you’re targeting a specific niche.

Check for Seasonal Demand

Certain products only perform well during specific times of the year, such as holiday decorations, summer gear, or Christmas-themed products. Amazon product research should include analyzing seasonal demand, ensuring that you’re ready for peak selling times. Keep in mind that seasonal products can provide significant profits, but they also come with the challenge of lower sales during off-seasons.

Consider Profit Margins and Fees

Before finalizing your product selection, it’s crucial to consider the profit margins and Amazon’s fees. Use Amazon FBA product research tools to calculate the total fees associated with selling a particular item and determine if it will be profitable once all costs are considered.

Key Tools for Amazon Product Research

Conclusion

Effective Amazon FBA product research is key to running a successful eCommerce business. By leveraging tools like Jungle Scout, Helium 10, and Google Trends, and understanding your competitors, you can identify the best-selling items on Amazon and make data-driven decisions.

Always consider factors like pricing, competition, and profit margins before choosing products to sell. Whether you’re new to product research on Amazon or looking to refine your strategy, the tips and tools shared in this blog can help guide your next steps.

If you’re ready to take your Amazon business to the next level, start conducting thorough Amazon product research with the help of Bridgeway Digital today. With the right approach, you’ll be well on your way to building a profitable and sustainable business.

Frequently Asked Questions

What is Amazon product research?

Amazon product research involves identifying high-demand products with low competition on Amazon, using tools like Jungle Scout and Helium 10. It helps sellers choose the right items to sell for maximum profitability.

Why is product research important for Amazon FBA sellers?

Effective Amazon FBA product research ensures that you are investing in profitable, high-demand products. It helps reduce the risk of failure by identifying market trends and uncovering opportunities for growth.

How do I start Amazon product research?

Start by analyzing Amazon’s Best Seller Rank (BSR), using product research tools, checking reviews, and analyzing competitors. These methods help identify products that are selling well and are profitable to sell.